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    Privacy Policy: Please Read

    What information do we collect?

    • We collect information from you when you register on the site, place an order, enter a contest or sweepstakes, respond to a survey or communication such as e-mail, or participate in another site feature.
    • When ordering or registering, we may ask you for your name, e-mail address, mailing address, phone number, credit card information or other information. You may, however, visit our site anonymously.
    • We also collect information about gift recipients so that we can fulfill the gift purchase.
    • Like many websites, we use "cookies" to enhance your experience and gather information about visitors and visits to our websites. Please refer to the "Do we use 'cookies'?" section below for information about cookies and how we use them.

    How do we use your information?

    We may use the information we collect from you when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

    • To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
    • To allow us to better service you in responding to your customer service requests.
    • To quickly process your transactions.
    • To administer a contest, promotion, survey or other site feature.
    • If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, please refer to the "How can you opt-out, remove or modify information you have provided to us?" section below. If you have not opted-in to receive e-mail newsletters, you will not receive these e-mails. Visitors who register or participate in other site features such as marketing programs and 'members-only' content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.

    How do we protect visitor information?

    We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.

    Additionally, our website is PCI-DSS (Payment Card Industry - Data Security Standard) and PA-DSS (Payment Application - Data Security Standard) compliant. We do not store customer credit card information.

    Do we use "cookies"?

    Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

    We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

    You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting customer service.

    List of cookies we collect

    The table below lists the cookies we collect and what information they store.

    COOKIE nameCOOKIE Description
    CART The association with your shopping cart.
    CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
    COMPARE The items that you have in the Compare Products list.
    CURRENCY Your preferred currency
    CUSTOMER An encrypted version of your customer id with the store.
    CUSTOMER_AUTH An indicator if you are currently logged into the store.
    CUSTOMER_INFO An encrypted version of the customer group you belong to.
    CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
    EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
    FRONTEND You sesssion ID on the server.
    GUEST-VIEW Allows guests to edit their orders.
    LAST_CATEGORY The last category you visited.
    LAST_PRODUCT The most recent product you have viewed.
    NEWMESSAGE Indicates whether a new message has been received.
    NO_CACHE Indicates whether it is allowed to use cache.
    PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
    POLL The ID of any polls you have recently voted in.
    POLLN Information on what polls you have voted on.
    RECENTLYCOMPARED The items that you have recently compared.
    STF Information on products you have emailed to friends.
    STORE The store view or language you have selected.
    USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
    VIEWED_PRODUCT_IDS The products that you have recently viewed.
    WISHLIST An encrypted list of products added to your Wishlist.
    WISHLIST_CNT The number of items in your Wishlist.


    Do we disclose the information we collect to outside parties?

    We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below. The term "outside parties" does not include Lights & Holsters Tactical Store. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.

    However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

    How can you opt-out, remove or modify information you have provided to us?

    To modify your e-mail subscriptions, please let us know by modifying your preferences in the "My Account" section. Please note that due to email production schedules you may receive any emails already in production.

    To delete all of your online account information from our database, sign into the "My Account" section of our site and remove your shipping addresses, billing addresses & payment information. Please note that we may maintain information about an individual sales transaction in order to service that transaction and for record keeping.

    Third party links

    In an attempt to provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).

    Google Adwords and Remarketing Privacy Policy

    Lights & Holsters Tactical Store uses all features of Google Analytics for Display Advertisers. That includes obtaining specific visitor cookie data, such as the source, medium and keyword used to visit our website. Google Analytics does not store any visitor specific data and we will not use visitor specific data in any way related to Google Analytics, Google Adwords, and Remarketing.

    Lights & Holsters Tactical Store uses remarketing with Google Adwords and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network implemented.

    Lights & Holsters Tactical Store and other third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on visitor’s past visits to our website.

    As adwords advertisers, we are restricted from and will not perform the following actions:
    (a) Running ads that collect Personally Identifiable Information (PII) including, but not limited to, email addresses, telephone numbers, and credit card numbers
    (b) Creating a remarketing list or creating ad text that specifically targets users in ways that are outlined as “prohibited” in the categories below

    Visitors can opt out of Google Analytics for Display Advertisers and opt out of customized Google Display Network ads by clicking here to install the Google Analytics opt-out browser add-on.

    Definitions
    “User” means a unique instance of a browser, application or similar technology.
    “User Cookie” means the User identifier (of which a cookie is one example) associated with a User for remarketing or similar audiences.
    “Remarketing Lists” means a list of User Cookies created or otherwise obtained by you and used in connection with remarketing or similar audiences.
    “Similar Audiences Lists” means a list of Users created by Google based on a Remarketing List for use in connection with similar audiences.
    “Properties” means properties or content on which advertisements are shown.

    Creation, Migration and Use of Remarketing Lists. You must have all rights necessary to create or otherwise obtain Remarketing Lists, migrate Remarketing Lists to, and use Remarketing Lists or Similar Audience Lists on the Properties. Google will not allow another advertiser to use your Remarketing Lists or Similar Audiences Lists without your consent.

    Data, Selection and Targeting Restrictions. You may not (a) send to Google information or (b) use Remarketing Lists or Similar Audience Lists to select or target advertisements (i) based on past or current activity by Users on adult or gambling sites, government agency sites, or sites directed at children under the age of 13 years or (ii) based on other inferred or actual sensitive information (including without limitation, health or medical history or information, financial status or other detailed information pertaining to a person’s finances, racial or ethnic origins, religious beliefs or other beliefs of a similar nature, the commission or alleged commission of any crime, political opinions or beliefs, trade union membership, or sexual behavior or orientation).

    Notice Requirement. Your posted privacy policy should include information about Google, the User Cookie, and an appropriate description of your use of remarketing or similar audiences in online advertising. The description must be included in the privacy policies of all sites that include the remarketing tag or otherwise gather this type of information.

    PII Restrictions. You may not, for the purpose of serving Ads, transmit personally identifiable information including, but not limited to, email addresses, telephone numbers, and credit card numbers (“PII”) with the User Cookie without robust notice of, and the User’s prior affirmative (i.e., “opt-in”) consent.

    Advertising Cookies Policy; Third Party Ad Serving; Conflicts Your use of the User Cookie via Remarketing Lists is subject to this Interest Based Advertising Policy and the Google Advertising Cookies Policy. Google’s use of Remarketing Lists is also subject to this Interest Based Advertising Policy and the Google Advertising Cookies Policy. If you’re using third-party ad serving in order to serve Interest-Based Advertisements, then you need to comply with both the Third-Party Ad Serving Policy and this Interest Based Advertising Policy. To the extent there is any conflict between this Interest Based Advertising Policy and either the Google Advertising Cookies Policy or the Third-Party Ad Serving Policy then you need to comply with the version of the conflicting provision in this Interest Based Advertising Policy.

    DoubleClick Remarketing (formerly known as Doubleclick Boomerang) and other Remarketing List Services. You may not use a Remarketing List created via DoubleClick's Remarketing or other Remarketing List services on the Properties unless the properties from which those User Cookies were compiled (i) properly disclose the data collection and usage contemplated by this Interest Based Advertising Policy and (ii) comply with the privacy and notice requirements of this Interest Based Advertising Policy.

    Remarketing List Transparency. You grant to Google the right, should Google elect to do so, to display to any end user that is part of your Remarketing Lists that the User is on at least one of your Remarketing Lists, along with displaying your domain or display name.

    In Ads Notice Labeling. Google may also, should Google elect to do so or should Customer request Google to do so, label advertisements served based on Remarketing Lists or Similar Audience Lists with notices or overlays intended to advise Users that the advertisements are based on Remarketing Lists or Similar Audience Lists, and you may not modify or obscure these labels.

    Changes to our policy

    If we make any changes to our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change. We reserve the right to make these policy changes without any advance notice.

    Terms and Conditions

    Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website.

    Your consent

    By using our site in any manner, you consent to our privacy policy. If you do not agree to any terms governing the use of our site, please discontinue use of the site immediately.